WASHINGTON D.C.
Federal Market Workshops
FEATURED OFFERING
Federal (VA / DoD) Market Entry
Launch Confirmation Workshop
Identify opportunity, explore required resources, and design a simple path to accelerate sustainable partnerships with Federal health systems.
Two (2) hour collaborative session focused on stimulating strategic dialogue.
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Key Business Questions Answered
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What can I control in statutory pricing determination?
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What is the business opportunity within each account?
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Medical vs pharmacy benefit design?
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Difference between IDN and health plan opportunity?
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How do these health systems define my market basket?
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Analogs of success?
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What resources are required to recognize business opportunity?
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Key points of influence and spillover?
WORKSHOP COMPONENTS
Hour 1 of 2 - Market primer and launch activity review
VA & DOD OVERVIEW​
PART I
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Full review of VA & DOD structures, care delivery, drug management, and populations
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Customized therpeutic area management review
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Launch activities, associated timelines and strategic imperatives
PART II
EXPLORATORY WHITEBOARD SESSION
Hour 2 of 2 - An interactive exploratory session that establishes brand goals and a tactical blueprint
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Group discussion to generate ideas and craft a feasible strategy for Federal management​
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Workshop readout will provide strategic exploration, required resources, and next steps
Did you know?
ABOUT FEDERAL
Rich patient populations in VA and DOD, many with service-connected complex comorbidities
Federal makes up the 5th largest national payer market with 20M lives enrolled in VA & DOD
VA is a high control, closed system, DoD is moderate control, open system, similar to a commercial plan
More than 80 VA and DoD Centers of Excellence offering formal & informal study opportunity
VA Medical Center - Orlando
Importance of Market Confirmation in Federal
VA and DOD market dynamics evolve rapidly. It's important to understand what the business opportunity realistically is, what resources are required, and the feasibility of tactic effectiveness in the current operating environment. ​
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A market confirmation exercise can help you to understand the market landscape today and identify current opportunities. By conducting a thorough landscape analysis of VA and DOD, you can gain valuable insights into the evolving needs and priorities of these organizations to help refine strategies and value differentiation.
Brooke Army Medical Center
READY TO TALK?
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