WASHINGTON D.C.
Federal Market Ideation Workshops
FEATURED OFFERING
GROW
Federal (VA / DoD) Market Confirmation
Assess positioning, identify untapped opportunity, design a feasible path to accelerate adoption in Federal health systems.
A two (2) hour collaborative session focused on stimulating strategic dialogue.
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Ideation Workshop Readout (PPT)
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Growth Account Plan (PPT)
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Supporting Materials (including raw data, workshop materials, etc.)
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Cost: $25,000
Outputs & Cost
Impact
Key business questions answered:
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Is our understanding of Federal accurate?
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What is our business opportunity?
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What does "good" adoption look like for my product?
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Full range of access levers?
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Strategic partnership opportunity?
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Feasible attack plan and resources required?
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Key points of influence and spillover?
Process
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Step 1 - Remote Kick-off Meeting
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Step 2 - Assessment & Diagnostic
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Step 3 - Revolve Material Build
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Step 4 - Ideation Workshop
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Step 4 - Remote Read-out / Debrief
WORKSHOP FORMAT
IN GREATER DETAIL
PART I
VA & DOD PRIMER & RESET
Hour 1 of 2 - Market updates and directional strategic recommendations
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Full review of VA & DOD structures, care delivery, drug management and populations to ensure alignment
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Review progress to-date and any identified gaps
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Range of optimization opportunities, associated resources, and timelines
PART II
Hour 2 of 2 - An interactive exploratory session that establishes brand goals and a tactical blueprint
EXPLORATORY WHITEBOARD SESSION
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Group discussion to generate new ideas and craft a feasible strategy reset for VA and DOD
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Workshop readout will provide summary of strategic exploration, recommended prioritization and next steps
VA Medical Center - Orlando
Importance of Market Confirmation in Federal
VA and DOD market dynamics evolve rapidly. It's important to understand what the business opportunity realistically is, what resources are required, and the feasibility of tactic effectiveness in the current operating environment.
A market confirmation exercise can help you to understand the market landscape today and identify current opportunities. By conducting a thorough landscape analysis of VA and DOD, you can gain valuable insights into the evolving needs and priorities of these organizations to help refine strategies and value differentiation.
Brooke Army Medical Center
Did you know?
ABOUT FEDERAL GROWTH
Massive Scale
The VA is the largest integrated healthcare system in the United States, serving over 9MM annually and operating 170 medical centers and 1,193 outpatient sites of care
Cutting-Edge Research
The VA and DOD are at the forefront of medical research, partnering with 75,000 medical students annually to advance care in military-specific disease states
Innovative Treatments
The VA and DOD have a long history of medical innovation, particularly in the areas of mental health, pain management, and prosthetics
