WASHINGTON D.C.
Federal Market Ideation Workshops
Two (2) hour collaborative sessions focused on stimulating strategic dialogue.
Identify opportunity, explore required resources and design a simple path to accelerate sustainable partnerships with Federal health systems.
Featured Offering
Indian Health Service (IHS)
Customized Ideation Workshop
Key Business Questions Answered
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Is IHS too fragmented to manage?
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What is the IHS account profile?
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Medical vs pharmacy benefit design?
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Difference between IHS Federal vs. IHS Tribal opportunity?
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What does "good" look like for drug and device manufacturers in IHS?
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Analogs of success?
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Key points of influence and spillover?
Our Process
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Step 1 - Remote Kick-off Meeting
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Step 2 - Revolve Workshop Build
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Step 3 - Ideation Workshop
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Step 4 - Remote Read-out / Debrief
Outputs
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IHS Workshop Readout (PPT)
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IHS Account Plan (PPT)
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Supporting Materials (including raw data, workshop materials, etc.)
Hour 1 of 2 - A baseline education and market primer
IHS MARKET OVERVIEW
PART I
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Full review of IHS structure, care delivery, drug management and populations
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Customized therpeutic area management review and strategic initiatives
PART II
EXPLORATORY WHITEBOARD SESSION
Hour 2 of 2 - An interactive exploratory session that establishes brand goals and a tactical blueprint
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Group discussion to generate ideas and craft a feasible strategy for IHS management
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Workshop readout will provide strategic exploration, required resources and next steps
WORKSHOP COMPONENTS
IN GREATER DETAIL
TRIBAL
Cherokee Indian Hospital
Cherokee, NC
Investing in IHS
REPOSITIONING IHS AS A MANAGED ACCOUNT
IHS is tasked with providing quality, comprehensive care to underserved communities - all while respecting tribal sovereignty.
Manufacturers have the opportunity to support AI/AN communities through strategic partnerships, but first must learn how to navigate this complex channel, adjust value differentiation and establish trust.
FEDERAL
Alaska Native Medical Center
Anchorage, AK
Did you know?
ABOUT IHS
The IHS operates a network of hospitals, health centers, and clinics that often serve as the primary source of healthcare for AI/AN
IHS is an objectively large account, with 2.56M lives enrolled and 1.6M active users over the past 12 months
Health disparities exist in numerous disease states, including diabetes, heart disease, and substance use
Actively managing this account makes sense for manufacturers currently investing in GPO and IDN accounts